Artistry Studio Makeup Videos

The Ask: Artistry Studio created destination-themed makeup lines from their brand and wanted tutorial videos for their new launch of the Parisian style. They chose three models that were used to showcase three looks that their ambassador makeup artist put together.

I led the concept ideation, storyboarding, and all pre-production needs. That also included developing tone + look and feel, wardrobe, and, set design. By incorporating branded elements and bright color backgrounds, I aimed to stay on trend with the tutorial videos commonly seen by creators and brands. Worked with a production house to bring the videos to life and was in charge of all post-production edits.