Bud Light Super Bowl LVI

The Ask: The Bud Light team aimed to implement Super Bowl branding across various platforms, encompassing both large-scale projects like shopper displays and smaller-scale items for bars.

I collaborated with cross-functional teams to execute a diverse range of items, from typical in-store and environmental advertising to smaller-scale items for bars and pop-up events. We also developed large, playful displays for grocery and liquor stores.