Barilla Sauce Sales Kit

The Ask: Barilla wanted a sleek and eye-catching sales tool for their sales team to bring to potential buyers to showcase new sauce flavors.

We collaborated with the client to highlight the new regional flavors, ensuring that salespeople had everything they needed to showcase the products effectively. I used line elements to showcase each flavor and represent the terrain of each region. Each flavor was described in the package, which included a tester plate, allowing buyers to experience all the flavors firsthand.